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September 2003
Christina Aguilera has decided to keep her clothing on in her newest video and I think this new strategy for her could prove to be a positive one. If I knew the name of the song I'd refer to it here. It's probably called Trust the Voice Within, or Look Inside Yourself, either way its a lovely ballad that shows off her true vocal range and the video is something else.
Let me give you a little background before I move forward with this point. During my time in film school, music videos were always held as the exception to every rule. The teachers would say something like, "Each cut needs to be motivated and meaningful, except in music videos. In music videos each shot on average lasts no longer than .8 seconds." Now when I first heard that I realized why MTV typically lead me to having accute headaches and occassional seizures (kidding of course).
Now lets talk about the exception to this rule. In Christina's new video (I call it new because I just saw it for the first time...It may be months old by now, but its My perspective 'cause its my website. Dig?) the camera never stops rolling. From start to finish we have a captivating dollying single shot crane filmed music video. Christina struggles from time to time with the lip-syncing of the words, but how refreshing and different to have a fluid motion throughout the piece. Even though I think I've only seen 3 music videos this year I feel comfortable handing the director and X-ina (as her site calls her) the covetted and semi-decadal JRo Music Video Award of Excellence and Achievement.
Congrats Xina and mystery director for your award for the song I don't know the name of. You should be proud of yourselves!
I'd also like to announce the nominations for song of the year. To be nominated I had to have liked the song tremendously and believe that it was released in the past year. Inaccuracy is perfectly alright as long as I believe what I am saying.
Drumroll......
The nominees for excellence in the creation of a song 2003 are:
1. Dave Matthews - Some Devil
2. Seal - Waiting for You
3. Jason Mraz - The Remedy
4. Outkast - Hey Ya!
5. Maroon 5 - Through with You
6. Barenaked Ladies - Upside Down
If you have not heard one of these songs I suggest you go find them. They are all amazing accomplishments. Enjoy.